SEO copywriting for the travel industry
Do you need to drive more organic traffic? Want to boost direct bookings and reduce reliance on third-party booking platforms?
I'll work with you to create search-optimised content that ranks well on Google and brings your future guests to your website, not your competitors’ pages.
SEO COPYWRITING SERVICES
• Keyword research
• Landing pages
• Keyword-rich blog posts
• Optimised product descriptions
• Thought leadership articles
Airbnb – SEO copywriting
I researched and wrote more than 45 destination landing pages on Australian cities and small towns for a global SEO campaign by Airbnb’s Digital Marketing Studio.
I delivered a mountain of heavily researched copy on the Australian holiday spots Airbnb identified as having the largest search volumes.
Click on the links below for samples of the 'Your guide to ...' series.
Your guide to Bremer Bay (Western Australia)
Your guide to Magnetic Island (Queensland)
Your guide to Glenelg (South Australia)
Your guide to Vincentia (New South Wales)
Your guide to Yea (Victoria)
Your guide to Dundee Beach (Northern Territory)
“Mark was exactly what our project needed: a versatile writer who knew his subject matter inside and out, delivered clean, compelling copy, and never once missed a deadline. On top of that, he's a true delight to work with.”
– Anisse Gross, editorial manager, Airbnb Digital Marketing Studio
Well Traveller – keyword-rich blog posts
A brand that seeks to redefine wellness in Australia, Well Traveller needed keyword-heavy content to build out its website ahead of the launch of the search portal.
As I had previously developed a wellness tourism content hub for Tourism Australia’s Australia.com, I was able to suggest targeted articles, identifying the best travel offerings in this category and producing a series of blog posts aimed squarely at Well Traveller's ideal audience.