Hotel copywriting
Whether you're the owner of a boutique hotel or the brand manager of a global hotel chain, I can help your business stand out in a crowded market.
From creating a new website from scratch to rewriting existing websites and fine-tune your messaging, I'll bring a wealth of storytelling skills to your project.
HOTEL COPYWRITING SERVICES
• Hotel website copywriting
• Rewriting existing copy
• Taglines
• Positioning statements
• Sustainability statements
• Destination guides
• Itineraries
• Activities brochures
• Spa brochures
• Weddings brochures
• MICE brochures
• Trade fact sheets
InterContinental Lifou Wadra Bay Resort
– pre-launch consumer brochure
Working with IHG’s new hotels division and the general manager of a groundbreaking new InterContinental resort on the island of Lifou in New Caledonia, I wrote a pre-launch consumer brochure and trade fact sheet.
“Mark produced high-quality copy that required no editing or changes after an incredibly fast turnaround, while learning our tone of voice and doing an impressive amount of research.”
– Véronique Domin-Reid, head of commercial, Australasia & Pacific, IHG Hotels & Resorts
InterContinental Lifou Wadra Bay Resort
– launch website
Following my work writing pre-launch marketing material for this New Caledonian resort, I was engaged to visit the property and write a full suite of content ahead of the 2025 opening. I wrote the resort's website copy; spa, itineraries and activities brochures; a sustainability statement; and content on local tribal culture.
Hotel Indigo Auckland
– hotel tagline and positioning statements
Ahead of the launch of Hotel Indigo Auckland, I worked with the Hotel Indigo regional brand team to articulate the property’s positioning in a competitive market.
Taking my cue from the hotel’s location in the city’s historic theatre precinct and Hotel Indigo’s brand identity as a collection of neighbourhood boutique hotels, I developed the tagline: “Taking centre stage in Midtown Auckland”.
I then wrote short and long positioning statements, as well as a series of key message pillars supporting these positioning statements.
InterContinental Fiji Golf Resort & Spa
– website rewrite + weddings and MICE brochures
I rewrote every page on InterContinental Fiji Golf Resort & Spa's website to refresh the copy, aligning the language with the resort's luxury positioning.
I also reworked the resort’s weddings brochure to present the property as the perfect place to have a dream destination wedding, and created a MICE brochure highlighting the facilities and services that make the resort such a memorable meetings and events venue.
“Mark was a pleasure to work with. He understood the brief immediately, took extra time to do research so that he could deliver the best outcome, responded to emails quickly and delivered exactly what we needed. I was very happy with the project and will certainly be working with Mark again.”
– Akshay Singh, portfolio director of sales & marketing, South Pacific, IHG Hotels & Resorts
Pretty Beach House – website copywriting
The owners of Pretty Beach House, an ultra-luxury lodge north of Sydney, were happy with the tone and structure of the property’s existing website, but felt it needed a refresh. I rewrote and/or substantially tightened up the original copy to bring the lodge’s exceptional offering into sharper focus, and wrote fresh copy where needed to more clearly communicate the benefits of a stay at this singular property.
Before
AUSTRALIA’S MOST EXCLUSIVE LUXURY LODGE
Pretty Beach House is Australia’s most exclusive luxury lodge, situated 90 minutes north of Sydney on the spectacular NSW Bouddi Peninsula. The property is set high on the escarpment above Pretty Beach and nestled into the spectacular Bouddi National Park.
After
AUSTRALIA’S MOST EXCLUSIVE LUXURY LODGE
With just four beautifully appointed pavilions, Pretty Beach House is the most exclusive luxury lodge in Australia. A 90-minute drive north of Sydney, the lodge sits high above the village of Pretty Beach, nestled into the rugged bushland of Bouddi National Park on the spectacular Bouddi Peninsula.
Come to Pretty Beach House to unwind in seclusion among the trees and be pampered in luxury. Indulge in delicious seasonal dishes expertly paired with fine wines, immerse in nature and return home rejuvenated and re-energised.
Crowne Plaza Fiji Nadi Bay Resort & Spa
– launch website + weddings and MICE brochures
I wrote a suite of copy to a wireframe for the website of a premium resort opening in stages in 2024 and 2025. I provided feedback and advice on restructuring the website and adding extra verticals to deliver a more user-friendly experience. I also wrote the resort’s weddings and MICE brochures.
