Specialist travel copywriting
To stand out in the crowded travel market, you need powerful copy that results in a booking, not a blip in a browser history.
Whether your guests want to be pampered or have transformative experiences, you need to know their pain points and speak their language.
I’ll work with you to understand your customers and craft persuasive copy that keeps intending travellers moving down the sales funnel.
TRAVEL COPYWRITING SERVICES
• Website copy
• Marketing and sales emails
• Social posts
• Social ads
• E-commerce product descriptions
• Video scripts
Veuve Clicquot’s Hotel Clicquot Noosa
– multi-channel copywriting
Website copy
Marketing and sales emails
Social posts on Pinterest
Facebook ads and posts
E-commerce product descriptions
Hero video script
Comprehensive copywriting for a pop-up luxe hotel.
I delivered:
A full suite of copy to support Veuve Clicquot’s Hotel Clicquot Noosa activation – consumer website copy; reservations partner landing page and concierge script; hero video supers; pre-sale and e-commerce emails; social posts and ads; and Hotel Clicquot Collection online store product descriptions.
The project:
Veuve Clicquot created Hotel Clicquot as a limited-season hotel where guests could live an indulgent champagne lifestyle in Noosa, on Queensland’s Sunshine Coast.
I was engaged to support the Moët Hennessy marketing team by writing the pop-up hotel's website in the luxe tone of voice I'd perfected in my years as an editor at Vogue.
Building out from the website copy, I created a landing page and concierge script for Luxury Escapes, Veuve Clicquot’s reservations partner. I also wrote more than a dozen social posts rolled out across Instagram, Facebook and Pinterest, as well as emails driving consumers to the hotel website, and product descriptions for the hotel’s exclusive retail offering. And I helped brief and edit Hotel Clicquot sponsored content running across consumer titles Gourmet Traveller, Vogue, Vogue Living and Travel + Luxury.
The result:
• The first allocation of hotel rooms sold out within a few hours of the pre-sale eDM being delivered to Veuve Clicquot's database.
• The final release of rooms several weeks later sold out just as quickly.
"Spearheading the copywriting for a complex, multi-disciplinary project, Mark consistently delivered eloquent, luxury copy for a broad range of platforms. Requiring very little direction, he always delivered ahead of every scheduled deadline. Incredibly easygoing by nature, he was happy to accommodate changes and last-minute additions to the brief. I would highly recommend Mark to anyone seeking copywriting assistance."
– Nicola Sheffield, brand manager, Australia/New Zealand, Veuve Clicquot
