Compelling copy for the travel industry
Copywriting for hotels, resorts and tourism operators | Destination marketing content | Travel brand storytelling
Hello! I’m Sydney-based travel copywriter and content producer Mark Sariban. I honed my narrative skills over two decades working as a travel journalist, most recently as the travel editor on Vogue Australia.
And now with Journeyism, I use my storytelling expertise to craft copy for global brands such as IHG Hotels & Resorts and Airbnb, and develop innovative content for tourism boards like Tourism Australia and Destination NSW.
If you need website, email or social media copy that inspires travellers and drives bookings, call me on +61 (0)425 240 438. You can also email me at mark@journeyism.com.au or fill out the briefing form on my Contact page. I’d love to help you tell your story to the world.
No job is too small or too big – I’m a company of one by design, but I also manage teams of creatives to deliver complex content projects on time and on budget.
Multi-channel copywriting for Veuve Clicquot’s Hotel Clicquot Noosa
Hotel website copy • sales emails • social posts • social ads • video copy • reservations partner landing page • concierge script • e-commerce product descriptions
Content development & project management for Tourism Australia
75 articles plugging gaps in Tourism Australia’s Australia.com ecosystem • 3 new content hubs
SEO copywriting for Airbnb
47 search-optimised Australian destination pages for a global Airbnb SEO copywriting campaign.
Content development & project management for Destination NSW
More than 300,000 words of editorial content, packaged with curated images, for the launch of a state tourism board’s Media Centre website.
Website copywriting for Pretty Beach House
Website copy refresh to more effectively communicate an ultra-luxury lodge’s singular offering.
“Mark is an exceptional copywriter – I highly recommend him for anyone looking to elevate their communications with consistently impressive writing.”
– Véronique Domin-Reid, head of commercial, Australasia & Pacific, IHG Hotels & Resorts
Some more hotels, resorts and tourism organisations I’ve worked with:
(Do you find a wall of logos with zero context useless? Me too!
Click on any logo below to jump to a case study.)
